Wisconsin Cheese and Wine Club

Wisconsin Cheese and Wine Club

The month’s cheese. The month’s wine.

A taste quiz matches you to a Wisconsin pairing. Creameries and wineries take the featured month, and a share of the margin stays with farm nonprofits here.

Join the club

Join

Start with the taste quiz

Tell us how you like wine and cheese. The club assigns the monthly pairing from that score, then ships it.

Question 1 of 7

How heavy should the wine feel?

Membership

What the club actually does

  • Taste quiz

    Wine body from light to full, sweetness from dry to sweet, tannin, and the varietals you lean toward. Cheese firmness, flavor from mild to aged or blue, and cow, goat, or sheep milk.

  • Monthly pairing

    Your answers pick the featured box: one Wisconsin cheese and the wine that belongs with it. Twelve partner pairings a year, one maker at a time.

  • Reorder from the package

    Every shipment has a QR code on the bottle or wedge. Scan it and that exact item is waiting in a one-tap reorder.

  • Skip a month or send it

    The membership stays. That box can wait, or it can go to someone else as a gift, without starting the club over.

  • The maker’s note

    The creamery and the winery tell you who made this month’s pairing. The note rides in the box.

How a month works

Quiz. Box. Scan what you loved.

Tell us how you taste. The quiz scores body, sweetness, tannin, firmness, and milk. It is the only thing between you and the month’s pairing.

Makers take the month. A creamery and a winery can lock a featured slot up to 36 months out. The month stays exclusive to that pairing.

Keep the one you finish. Add an extra bottle or wedge before the billing lock, or scan the QR later and reorder just that item.

Why this club

Members on one side. Makers on the other.

Wisconsin Cheese and Wine Club connects people who want a real pairing with the creameries and wineries that make it. Phase one is Wisconsin: premium, local, and built so the producer is the point of the box.

The club launches in Wisconsin. Featured slots stay with in-state creameries and wineries. New York and California are a later copy of this same club, not a different product.

Year two

What this club is built to reach

Membership, a full year of Wisconsin pairings, and a renewal rate worth keeping.

  • ~750active members

    Year-two aim, inside a range of 500 to 1,000 subscribers.

  • 12featured pairings

    One Wisconsin partner pairing each month of the year.

  • 70–80%renewal aim

    The reorder and renewal rate the club is built to hold.

  • A shareto Wisconsin nonprofits

    A set percentage of each month’s subscription margin goes to farm and food charities in the state.

For the person who ordered this site

Five sites to open

These competitors were part of the research. The features are on this club. Their headlines stay on their sites.

  1. brightcellars.com

    A palate quiz chooses the case before it ships.

  2. nakedwines.com

    Members can skip a month and still back the maker.

  3. winc.com

    Preferences set a monthly club shipment.

  4. wisconsincheese.com

    The state’s creameries are the product, not a stock board.

  5. murrayscheese.com

    A producer note sits next to the wedge.